Dance Radio Network

Bright Idea

Why hide your radio station?

Traditionally radio studios are concealed within a corporate office building or obscured at the transmitter site. The best promotional idea would be to have your studios publicly visible. Having your main studios in a mall or store front has many benefits. Aside from the obvious high-profile recognition translating to a potential ratings boost, your station would better serve the community.

Listeners and fans could drop off their requests and comments, interact at your kiosk, pick up a bumper sticker and program schedule, or get their picture taken by the iconic station sign (be creative!). This is your promotion department’s dream. A station could also utilize a public area to sell merchandise and music pertaining to their format. And don’t forget upselling this to your advertisers. Radio should be a real place in your neighborhood.

Publicity

Name recognition and branding are critical elements for effective publicity. Dance music stations have many likely venues to target their product. Arrange incentives for local gyms, health centers, restaurants, clubs, and entertainment spots to play your dance station throughout their establishment. If you are a dance HD Radio affiliate, have a demonstration HD Radio in a prominent area playing your station. Beside the logo of your station, educate prospective listeners with a catch phrase such as “If you like what you hear, listen anytime on [band/dial location].”

DRN Education

Why Dance Music?

DRN is the new best friend of the radio industry. FM and HD radio stations are finding audiences that want something different, yet still familiar. Listeners and advertisers are responding to this need. The solution for your market's niche programming is found right here.

Dance music is radio friendly (clean lyrics) and known for ‘feel good’ socially positive messages. Dance music is energetic and motivational.

The dance music industry is growing substantially in the U.S. and worldwide. Hot Dance Airplay is a monitored dance music radio chart.

Today’s dance music is a combination of original music from both aspiring and established industry artists, remixes of retro dance songs, and remixes of current popular hit music.

Dance music reaches a very large demographic which includes a mixed sampling of all cultures, races, and ages. Dance music almost equally appeals to men and women.

Dance music is an easy sell. Commonly played by disc jockeys at nightclubs and parties, people want to hear this music on the local FM or HD radio station. Mobile DJs play dance music to entertain at wedding receptions and other special events. Gyms and health centers use dance music for their workouts.

Be a part of the dance music community! Ask your local radio station to be an affiliate of the Dance Radio Network.

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