Sponsor Organization: American Heart Association
Campaign Website: www.handsonlycpr.org
Volunteer Agency: Gotham Inc.

Each year in the U.S., EMS treats nearly 300,000 people who suffer cardiac arrest at home, at work or in public locations. In the absence of immediate, effective CPR, the chance of survival decreases 7 to 10 percent per minute.

An individual's survival depends greatly on receiving CPR from someone nearby. However, less than one-third of cardiac arrest victims get this help. Most bystanders are worried they might do something wrong or make the situation worse.

This campaign introduces Hands-Only CPR -- a two-step technique that involves calling 9-1-1 and pushing hard and fast in the center of the chest until help arrives. Bystanders are urged to act immediately, using this new technique, when an adult collapses.

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