Sponsor Organization: United States Olympic Committee
Campaign Website: www.DontBeAnAsterisk.com
Volunteer Agency: TBWA/Chiat/Day

In 2007, the federal government seized 56 underground steroid labs in the U.S., resulting in the confiscation of 11.4 million doses. The use of performance-enhancing substances is of primary concern in American sport.  No segment of sport – from professional to youth – is immune to this problem. With increasing media coverage on steroid use in sports, teen usage has become a matter of greater consequence.

Not only are steroids a potential health hazard, they raise many ethical implications.

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