Sponsor Organizations:  Lumina Foundation for Education, American Council on Education (ACE)
Campaign Website:  www.KnowHow2GO.org
Volunteer Agency:  Publicis New York

Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future.

However, despite these high aspirations, low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement.

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