The National Association of Music Merchants Show, the longest-running trade show in the United States, opened yesterday in Anaheim, California welcoming thousands of musical instrument and products retailers and manufacturers from around the world. While the majority of industry professionals have been directly impacted by a down economy, many are ready to put the past behind them and move on to a new decade as they arrive to do important business at the annual trade show.

Themed “Get Ready,” this year’s NAMM Show is focused on the ingenuity and optimism that reportedly are the recurring traits that have kept many NAMM Member professionals moving a step ahead of the economic domino effect.

The 2010 NAMM Show will draw nearly 1,500 exhibiting companies, and is expected to generate more than $70 million for the Orange County business community.

“The 2010 NAMM Show is the go-to event of the year for serious music and sound product professionals from around the globe,” said NAMM President and CEO Joe Lamond. “They will benefit from their NAMM Show experience by networking with their peers, getting the first look at the best new products for the year ahead, and by experiencing the music, concerts and parties that set NAMM apart from every other show in the world.”

This year’s NAMM Show is expected to draw more than 86,000 registered attendees who will display and view thousands of new products, ranging from string, percussion and band instruments to pianos, music accessories, pro audio and computer music equipment.

New Bay Media has NAMM show coverage in their Bass Player, Guitar Player, EQ, and Keyboard online magazines.